CRM GIRLY

the hubspotnerd youactually want.

I'm Liezl. I set up HubSpot, fix the mess, migrate you off whatever you're stuck on, automate the boring parts, and wire it into the rest of your stack.

book free 15-min audit
LIEZL SWART
Senior
HubSpot
consultant.
Liezl Swart, HubSpot consultant and founder of CRM Girly, seated in front of houseplants
ABOUT

liezl swart is a senior hubspot consultant. ten years in crm, six deep inside hubspot.

She builds, fixes, and scales HubSpot. From two-person startups to 200-person sales teams.

  • fixed price, fixed scope, fixed date
  • no retainer trap
  • no jargon, no slides, no nonsense
book free 15-min audit
//WHAT I DO

three things.
done extremely well.

  1. 01

    setup, onboarding & migration

    Greenfield HubSpot done properly the first time. Or migrating you off Salesforce, Pipedrive, Zoho.

  2. 02

    automations & workflows

    Pipelines, lead routing, lifecycle stages, sequences, scoring.

  3. 03

    integrations — apis & third-party

    Stripe, Slack, Linear, Twilio, Xero, custom internal APIs. HubSpot becomes the source of truth.

Not sure which one you need? That's what the audit call is for.

book free 15-min audit
WHO I WORK WITH

if you sell something and your crm is messy, we should talk.

FRESH SETUP

smbs & startups

Brand new to HubSpot. I install it properly the first time so you don't pay someone to clean it up in two years.

CLEAN UP + SCALE

mid-market teams

You bought HubSpot two years ago. Half the team uses it, half doesn't, nobody trusts the data. I sort it out.

WHITE-LABEL SUPPORT

agencies

I'm the senior HubSpot person your client thinks works in-house at your agency. Discreet, fast, certified.

book free 15-min audit
//HOW IT WORKS//

three steps. no surprises.

from first call to handover. fixed scope. fixed price. no retainer trap, no scope creep, no surprises.

//STEP 01
1 / 3

audit.

Free 15-min call. We figure out what's actually broken, what's worth fixing first, and whether you even need me.

//STEP 02
2 / 3

build.

Fixed scope, fixed timeline, fixed price. I build the thing. You get weekly progress, not surprises.

//STEP 03
3 / 3

hand over.

Documented, trained, handed back to your team. No vendor lock-in. If I did my job, you don't need me again.

//END OF PROCESS
book your free 15-min audit
//RECEIPTS

work i've done.

lumenstack
veld & co
north tide
glasshouse
kindred labs
bramble
// LUMENSTACK

mid-market saas: pipeline rescue

Cleaned 47k duplicate contacts, killed three half-broken workflows, rebuilt lead routing from scratch. Sales cycle dropped 22% in the first quarter.

CleanupWorkflowsRouting
// VELD & CO

agency white-label: onboarded 12 clients

Onboarded twelve of their clients onto HubSpot Pro in six weeks. Built a templated implementation playbook they now sell as a retainer.

AgencyOnboardingProductisation
// KINDRED LABS

series a: sales ops in a box

Greenfield HubSpot for a 20-person team. Connected Stripe, Slack, Linear, Cal.com. First deal closed inside HubSpot in week three.

SetupIntegrationsStartup
Honestly, Liezl saved us. Our HubSpot was a complete mess. Duplicate contacts all over the show, deals sitting in stages nobody could explain. She sorted it in like two weeks and now the team actually trust the data again.
Sarah M.
Head of Sales, Lumenstack
We tried two other HubSpot guys before her, what a waste. Should've just started with Liezl. She gets the busniess side AND the tech side, and she doesnt make the execs feel dumb when she's explaining stuff.
David K.
Founder, North Tide
Easily the only consultant we've had that actually knew what she was doing. Built us a quote-to-cash flow that even our CFO undertstands. Already booked her for phase 2 next quarter.
Priya N.
RevOps Director, Glasshouse
see more on linkedin·hubspot certified: sales, marketing, service, operations hubs

yours could be next. start with a 15-minute look at your hubspot.

book free 15-min audit
FAQ

the things people ask before they book.

Still on the fence? Ask me on the call. Free, 15 minutes, no pitch.

book free 15-min audit
//BOOK

free 15-min hubspot audit.
bring your worst pipeline.

pick a slot. i'll look at your hubspot, tell you what's actually wrong, and whether i'm the right person to fix it.

// LOADING SCHEDULER

The booking calendar should appear here in a moment. If it doesn't, you can open it directly:

open scheduler

prefer email? hello@crmgirly.com